How we do things
Our own success is strictly measured by the success of our clients. With a unique set of core values and campaigns that give you full transparency, there’s no industry looking to boost awareness and sales that we at Interconnect can’t connect with.
Development of Digital Marketing plans and Strategies
Search Engine Marketing
What We Do
Your website is an essential component of your marketing and business strategy. It’s an extension of your brand and a virtual experience for your consumers.
When you’re choosing a site developer, you need someone you can trust to execute every aspect to the highest level of quality. Don’t worry: no matter your company, product, or customers, we curate a multi-platform, omnichannel experience seamlessly.
- Application Development
- Informational Websites
Brand Awareness and Campaign Development
We have years of experience in developing clear brand strategies, stories, messaging and compelling visualizations that resonate with audiences, and drive deeper levels of engagement across all social media platforms.
In an overcrowded world where brands fight for our attention everyday, it’s important to develop a brand strategy that will help you cut through all the noise and reach the right people. At Interconnect, we walk our clients through an immersive creative branding process. This includes workshops and brand positioning exercises to help them understand who they are. From establishing your visual identity to developing your overall brand strategy, we work to differentiate your brand and connect it to the people who matter the most.
When designing the brand awareness and campaign strategy Our team designs impactful contents that reflect your brand, and ultimately result in a measurable return on investment.
Our ultimate goal is to help you drive deeper levels of engagement, with maximum potential for conversions. We recognize that for you, conversion can mean a number of things – the sale of a product or service, an email registration signup, site interaction, among others. Keeping your unique business goals in mind, our team designs each campaign with strategic precision, to move the customer forward through the marketing lifecycle.
Search Engine Marketing
We at Interconnect create value for our clients by structuring, presenting and marketing content, products and websites in a manner that amplifies brands and increases traffic.
But we deliver much more than traffic increases—we often change the very nature of the traffic a website receives, from generally unengaged “casual browsers” to relevant and engaged “buyers”.
- Market Opportunity
we break down market opportunity in terms of your marketing funnel: Research, Awareness, Consideration, Intent and Action. Our fixation is on real-world business value, and the opportunity we derive is described in those terms — potential revenue, leads and traffic.
Development of Digital Marketing Plans and Strategies
- Developing Strategy
Full consideration of market opportunity requires a thorough understanding of the competitive landscape. We identify, analyze and deconstruct competitor performance, taking the best of what works and discarding what doesn’t. Through this process, we ensure the digital strategies we employ drive near-term value
- Research Marketing Strategy
We develop sophisticated research strategies based on a clear understanding of your audience characteristics and needs, your business goals and the realities of the competitive landscape. This means every strategy is tailored to the needs of every client. Resulting recommendations focus on both semantic themes that should be broadly integrated into site content and specific keyword targets, which are mapped to user intent at every stage of the marketing funnel.
- Optimized Search Experience
Our focus goes beyond achieving better search rankings. We strive to optimize the entire search experience, from initial search and browsing activity through landing and conversion on your website. This may include:
- Restructuring an e-commerce site to more effectively map to visitor shopping patterns
- Expanding product categorization (manually or via Virtual Categorization) to map to market demand and keyword targets
- Creating on-site content and well-optimized landing pages to attract visitors at all stages of a customer’s journey
- Developing and marketing off-site content to attract new visitors by finding and engaging with them on third-party sites they already know and trust
The reality is that enterprise-class search engine optimization now involves much more than a simple query/search result paradigm—it is a multi-dimensional marketing channel in which achieving success requires thoughtfulness, thoroughness and sophistication.
Our team work closely with clients to implement the strategies we recommend. We believe in delivering performance for our clients. So, if our strategy includes restructuring information architecture on a site to more effectively capture market demand—our engineering team is there to implement. And, if that same site requires hundreds of pages of new category content, our in-house writing team delivers.
We’re committed to your success—in fact, our success depends on it. As we’re here to drive real-world performance and look out for your best interests,
our enterprise analytics team spends a great deal of time analyzing client performance. Their work gives us a clear understanding of which strategic elements
are delivering the greatest value and how we can best deploy resources to increase that value. We develop and deliver custom scorecards for every client, every
month. These scorecards are customized to focus on the KPIs most important to each client—and to communicate in the clearest manner possible.